| Title | The Brand Book |
| Agency | Laird+Partners |
| Campaign | Branding an Icon |
| Advertiser | Karl Lagerfeld |
| Brand | Karl Lagerfeld |
| Posted | April 2012 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Packaging, Branding & Design |
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