Campaign Acura Super Bowl
Advertiser Acura
Brand Acura

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Business SectorSubscribers Only
Media Type Web Film
Editing Company
Executive Creative Director J..n H..e Subscribers Only
Art Supervisor P....ip S...er Subscribers Only
Associate Creative Director ..n K..g Subscribers Only
Copywriter ..n K..g Subscribers Only
Art Director B...n H..l Subscribers Only
Executive Agency Producer J..k E....en Subscribers Only
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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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