The Beer brand Salta has found an original way to develop its sales in Argentina. The country is known not only for football but also for rugby. Salta has decided to pay tribute to rugby supporters with a dedicated vending machine. You can’t only have your beer in inserting a coin but you have to tackle the machine to release the beer can. The Rugbeer vending machine uses also goal post pad round, wet lawn and rugby meter. With the presence of the machine in the bars, beers brands have grown up of 25% | |
Title | Rugbeer |
Agency | Ogilvy Argentina |
Campaign | Rugbeer |
Advertiser | CCU Argentina |
Brand | Cerveza Salta |
Posted | May 2012 |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Tagline (original language) | Subscribers Only |
Media Type | Case Study |
Advertising Manager | E....an L...ez Subscribers Only |
Advertising Manager | M...na S....hez Subscribers Only |
Music | C..I Pro......nes Subscribers Only |
Post Production | C....ol . Subscribers Only |
Production | M....na S....se Subscribers Only |
Direction | ..o . Subscribers Only |
Production Company | H..l Pr......ons Subscribers Only |
Agency Producer | Al.....ro Tr.....ini Subscribers Only |
Executive Agency Producer | V....ia P...o Subscribers Only |
Producer | M..e C....na Subscribers Only |
Producer | M...ín C...hi Subscribers Only |
Production Manager | J..é Ca....li Subscribers Only |
Account Manager | Ge....na Roc.......ata Subscribers Only |
Account Manager | R....go L...e Subscribers Only |
Copywriter | I....io J...ón Subscribers Only |
Art Supervisor | D...o G...di Subscribers Only |
Art Director | D...o Be....ni Subscribers Only |
Art Director | D...o G...di Subscribers Only |
Creative Director | G...ón Sc....er Subscribers Only |
Creative Director | M...in Ga....ho Subscribers Only |
Executive Creative Director | J...er Me....ti Subscribers Only |
Executive Creative Director | Ma......ano Ma.....na Subscribers Only |
Executive Creative Director | G...ón B...o Subscribers Only |