| Lipton whose production process is changing -wanted to let the general public know about it. As online gaming and social networks are very popular among its target audience, Lipton decided to connect the brand with Farmville by creating a new farming culture involving Lipton’s tea. They could also create their own factory and thus learn more about all the productive processes. With a 3-step gaming cycle, players could learn from tea growing to tea packaging -spending an average of 10 hours playing and interacting with the brand. | |
| Title | Lipton Farmville |
| Agency | Initiative |
| Campaign | Lipton Farmville |
| Advertiser | Unilever |
| Brand | Lipton Farmville |
| Posted | October 2012 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Art Director | J...a Na.....ova Subscribers Only |
| Copywriter | M...m B...v Subscribers Only |
| Creative Director | K...ll Z...ov Subscribers Only |
| Agency | A....ce D....al Subscribers Only |
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