TitleSh-Boom
Agency
Campaign Moving Forward
Advertiser Standard Bank of South Africa
Brand Standard Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television
SoundtrackSubscribers Only
Art Director J..e M....ng Subscribers Only
Executive Producer K...y H....rd Subscribers Only
Editor K...s L...s Subscribers Only
Account Director Ge.....ve H...er Subscribers Only
Business Director B....et L....ey Subscribers Only
Post Production Bl......ger Subscribers Only
Music Composer R...rt Sc....der Subscribers Only
Audio Engineer L...ns P....on Subscribers Only
Producer L..a W...on Subscribers Only
Executive Producer C...n H...rd Subscribers Only
Production Company ..g F...s Subscribers Only
Copywriter V....nt O...nd Subscribers Only
Executive Agency Producer S...ra G...s Subscribers Only
Strategic Planning Director M....ka Oo.....zen Subscribers Only
Strategic Planner Ke.....tse Ma.....se Subscribers Only
Director ..m Ge.....uys Subscribers Only
Director of Photography (DOP) T....hy P..e Subscribers Only
Chief Creative Officer J..n H..t Subscribers Only
Executive Creative Director A..m L....ey Subscribers Only
Executive Creative Director M....ew B...k Subscribers Only
Creative Director J...in W...ht Subscribers Only
Special Effects / VFX M...o R...sa .e B....sa Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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