Campaign Season of Reason 2012
Advertiser Acura
Brand Acura

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
MarketSubscribers Only
Special Effects / VFX
Executive Creative Director J..n H..e Subscribers Only
Senior Copywriter J...o E...y Subscribers Only
Senior Art Director J..h G...an Subscribers Only
Executive Agency Producer J..k E....en Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director A...on M....an Subscribers Only
Editing Company R..k P...r Sc....rs Subscribers Only
Sound Design Company R...t R...ir Subscribers Only
Actor / Celebrity ... P..l Subscribers Only
Actor / Celebrity .. .. B..l Subscribers Only
Actor / Celebrity ... P..l M...aw Subscribers Only
Music E...s A..s Subscribers Only
Editor C...os A...s Subscribers Only
Director of Photography (DOP) M....el Fi......ice Subscribers Only
Art Supervisor P....ip S...er Subscribers Only

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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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