TitleLaunch of the Volvo FH Truck
Agency
Post Production
Sound Design Company
Campaign Volvo FH Launch
Advertiser Volvo
Brand Volvo

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LanguageEnglish
Type Case Study
Production Company Sm....er Subscribers Only
Music Company / Composer ..e R...r M..l Subscribers Only
Art Director
Art Director S...ia Li....lm Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Copywriter
Director H...y A..x R...n Subscribers Only
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Account Manager
Account Manager J...y Ed.....son Subscribers Only
Account Manager H...an S....os Subscribers Only
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Advertising Manager ..f No.....st Subscribers Only

About Forsman & Bodenfors

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SK-II / The Expiry Date

Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.

So we created a film called The Expiry Date where we turn the proverbial expiration date many women feel like they have into a real one.

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

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