|Campaign||I'm Lovin' It|
|Business Sector||Subscribers Only|
|Creative Director||N...y J...an Subscribers Only|
|Associate Creative Director||K...y Pe.....kas Subscribers Only|
|Associate Creative Director||Mr. Nick Marrazza|
|Art Director||K...y Pe.....kas Subscribers Only|
|Chief Creative Officer||E..n Pa....on Subscribers Only|
|Copywriter||Mr. Nick Marrazza|
|Director||..m J...s Subscribers Only|
|Agency Executive Producer||L..t Eb....hl Subscribers Only|
We strive to make our clients' brands stand for something—to have a cultural significance and impact, not just category relevance. We believe that brands can play an important part in the world around us by having a deeper meaning, to stand for something and to stand up to something and to play a role in people’s lives.
This starts by putting a stake in the ground for a brand’s aspiration beyond their current category; we then define the Brand Conviction which becomes a North Star for all future activities—from how clients behave internally to what they communicate externally—accompanied with a clear pathway to get there from here.