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About Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

The activity, which breaks on 21st November, features a competition where Capital FM and Capital Xtra listeners get the chance to win a VIP Jingle Bell Ball experience with YouTube influencers Conor and Jack Maynard.
The Maynard brothers who between them have 10 million followers across YouTube, Facebook, Twitter and Instagram, will drive engagement by creating exclusive branded videos.

The campaign will also include an Instagram photo competition using the specially created new Airheads filter. The Instagram competition goes live on Monday 28th November and the winner will receive a VIP ticket to the Jingle Bell Ball. In addition, exclusive content will be hosted on ‘We the Unicorns’ and exclusive backstage footage from the Jingle Bell Ball published on Facebook Live with Chupa Chups Airheads branding.

Saj Nazir, Head of Chorus, said: “Chupa Chups approached us to generate brand awareness for the new Chupa Chups Airheads candy, and we created a vibrant and interactive campaign that tapped into their teenager audiences’ key desires. We’ve done this by showcasing an exciting exclusive experience, offering listeners the chance to meet inspirational celebrities and created relevant and exciting content”.

Roel Nouws, managing director at Perfetti Van Melle UK, said: “Our partnership with Global Media is a great way to drive engagement with the much loved Chupa Chups brand and also our great tasting Chupa Chups Airheads candy. The campaign capitalises on the UK’s current craze for American candy, thanks to its intense flavour and innovative packaging.”

The Jingle Bell Ball takes place on the 3rd and 4th December at the O2 Arena.

The post Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball appeared first on Maxus UK.

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