Fiftyfify is a German NGO whose role is to address homeless peoples’ needs. This Winter, with its agency Havas Worldwide Düsseldorf, during the coldest weeks, it turned down the air-conditioning in a movie theater to make people feel how the homeless feel every day. Instead of the traditional commercials before the movie, people viewed various testimonials of real homeless people –who alluded to the fact the 8° celsius degrees heat in the cinema wasn’t so bad compared to actual temperatures experienced living on the streets. Blankets with QR Codes were distributed in the movie theaters to raise funds. | |
Title | Frozen Cinema |
Agency | Havas Germany |
Campaign | Frozen Cinema |
Advertiser | fiftyfifty |
Brand | fiftyfifty |
Posted | March 2013 |
Business Sector | Subscribers Only |
Media Type | Ambient |
Length | |
Market | Subscribers Only |
Soundtrack | Subscribers Only |
Chief Creative Officer | F...x G....er Subscribers Only |
Art Director | P....ck A....nn Subscribers Only |
Art Director | A...ka W...r Subscribers Only |
Copywriter | T....en Po....nn Subscribers Only |
Management Supervisor | D...el G...e Subscribers Only |
Producer | ..a Pe....es Subscribers Only |
Producer | N...ne B...es Subscribers Only |
Print Producer | D...ef St......ier Subscribers Only |
Public Relations | A...n Men.......glu Subscribers Only |
Production Company | J...! Subscribers Only |
Executive Producer | ..n B....ns Subscribers Only |
Production Manager | M....el K..h Subscribers Only |
Director | ..n H...ik D...s Subscribers Only |
Director of Photography (DOP) | ..m Ho.....ser Subscribers Only |
Post Production | ..B S....os D�.....dorf Subscribers Only |
Editor | J..n ..m Subscribers Only |