TitleSwedens Largest Energy Saving Experiment
Agency
Campaign Swedens largest energy saving experiment
Advertiser E.ON AG
Brand E.on

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Type Case Study
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Art Director ..l E....th Subscribers Only
Copywriter J...s E....ge Subscribers Only
Project Manager Anna Levegård
Account Executive S...an R...ls Subscribers Only
Account Executive M....el Y....rs Subscribers Only
Agency Producer Alexander Blidner
Agency Producer L..a St.....ng Subscribers Only
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Designer Icka Samrin
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Visit Sweden / Sweden on Airbnb

Imagine an Airbnb listing with open floor plan, real air conditioning, 100 000 tempered infinity pools and panoramic terraces. It almost sounds too good to be true, doesn’t it? Well, it isn’t. Because we have this thing called Freedom to Roam that allows people in Sweden to walk and eat and sleep pretty much wherever they want. So we listed the entire country on Airbnb: airbnb.com/sweden

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