Indian Motorcycle has selected premium and luxury brand agency Team One as its media agency of record. The Publicis Groupe unit now handles the creative, strategy and media-buying and planning for America’s first motorcycle brand. Team One has handled Indian’s creative advertising since 2014. No pitch was held for the multimillion dollar media account.
Reid Wilson, a Polaris marketing executive and current Director of Marketing for Indian Motorcycle said, “Integrating our creative and media efforts with Team One is just another great way for us to win at motorcycles, which has always been our mission. Team One has proven to be a great partner for us in that effort.”
Indian Motorcycle, which was acquired by Polaris® Industries in 2013, is revving its engine as competitors rethink their business strategies. While competitor sales fell in 2016, Indian’s retail sales increased.