For the past year working Satumaa Family Business with a Nordic focus. - It is a challenge to run the office and find a way to work together, says Mårten Knutsson, Chief Creative Officer.
Satumaa Family Business is the result of the merger between the Swedish and Finnish Family Business Satumaa spring of 2015. Today, most integrated, but with different core competencies in each country. This has resulted in, among other things, the mission of the Nordic Agency for LOreal.
- All customers seeking synergies in a way that suits them. Although there are differences between countries - for it really does - can often be the core of the communication and the product offering to be similar in the Nordic countries, says Mårten Knutsson , Chief Creative Officer at Satumaa Family Business.
What you will face the challenges?
- The challenge is to understand the prospectus, to understand the consumer and find similarities in things and behaviors. It could be a lot more money in one market, but we have to try to put together the experience of the brand across borders. We also have a challenge in running the office and find a way to work together.
What is the difference between you and the traditional network?
- Many traditional network can have different mindset in each country. We believe more in "excellence centers" where you try to build the organization around working together. Above all offices good at different things.
Satumaa Family Business, for example, digital development in Turku and greater focus on design in Stockholm.
- A network might have five designers in a country and as many in another. We have 20 in Turku städjer different offices. We simply believe more powerful team if we concentrate them, says Mårten Knutsson.
Other clients who Satumaa Business Family working in the Nordic region include Orkla, Carlsberg and Absolut Vodka.