|Title||Episode 2: Leah|
|Agency||Pereira & O'Dell|
|Campaign||The Beauty Inside|
|Brand||Toshiba laptop with Intel inside|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Media Type||Web Film|
|More Information||Subscribers Only|
Think like a marketer. Behave like an entertainer. Move like a tech startup.
We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid.
PJ Pereira will assume role of Founder and Creative Chairman
SAN FRANCISCO, JANUARY 11, 2018 – Pereira & O’Dell has named Co-Executive Creative Director Rob Lambrechts to the role of Chief Creative Officer at Pereira & O’Dell. As a founding employee, Lambrechts has been instrumental in the success of the agency’s growth and creative service offerings. As CCO, Lambrechts will oversee the creative direction of Pereira & O’Dell’s San Francisco and New York Offices as well as its satellite office in Cincinnati.
PJ Pereira will move on to Founder and Creative Chairman and will be committed to the evolution of the agency and the industry, supporting the agency and exploring ideas and techniques that keep Pereira & O’Dell and its clients competitive and nimble.
“After fourteen years together, no one understands more how I think than Rob. It’s time we give him the space to bring the original principles of this agency to a new level,” said Pereira.
Lambrechts played a key role in in winning MINI and Fifth Third Bank clients in 2017 and most recently collaborated with Theodore Melfi (Oscar nominee, “Hidden Figures”) on the global Coca-Cola Christmas campaign titled "A Magic Thank You". Rob also wrote the story for Intel’s fourth blockbuster social film titled “What Lives Inside” starring Colin Hanks, Academy Award winner J.K. Simmons and directed by Robert Stromberg (Maleficent, Avatar). He has partnered with Brian Grazer and Ron Howard’s incubator film project New Form to write and produce “Dreams of Emily Bloom” and has also worked with Academy Award-winning screenwriter, Dustin Lance Black (“Milk”) on a short film series for Coca-Cola on anti-bullying and LGBT rights.
Prior to joining Pereira & O’Dell, Lambrechts was a lead writer at AKQA where he co-wrote and starred in the Red Bull film “Unflinching Triumph: The Philip Rockhammer Story.” Highly praised by media and industry insiders, the film was named One of the “Top Ten Things to Watch on the Web” by the Wall Street Journal and was named Sports Illustrated’s “Most Amusing Sports Parody”.
About Pereira & O’Dell
Pereira & O’Dell is an award-winning agency headquartered in San Francisco with offices in New York and Cincinnati. The agency combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs, and products that are in sync with how consumers behave today. Among the Pereira & O’Dell client roster are Coca-Cola, MINI, Fifth Third, Timberland, Realtor.com, Rover.com, Adobe, FTD, Annie’s Homegrown and Memorial Sloan Kettering.
For more information:
Molly Parsley, Director of Marketing & PR, email@example.com