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the famous five star in new campaign for great western railway
Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train.
The animated campaign, created by adam&eveDDB, features Enid Blyton’s Famous Five – that quintessentially British quintet with an uncanny knack of finding adventures wherever they travel. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog. The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the stunning scenery of the South-West.
Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.
The integrated campaign is supported by Cinema, OOH, Print, Radio, Social and Digital media and launches on September 23rd.
Paul Billingsley, Head of Client Services at adam&eveDDB, comments: ‘We could all do with re-discovering that spirit of adventure we had when we were younger; The Famous Five are the perfect gang to remind us that there are incredible destinations just beyond our doorstep, and an incredible way to discover them.’
Amanda Burns, Head of Marketing at GWR, explains: ‘As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and a more inspiring way to travel. GWR have an incredible new fleet coming into service over the next 18 months, with more capacity than ever, so we want to showcase our great product and the wonderful destinations on our network, to encourage more customers to travel with us and reconsider the benefits of rail travel with GWR.’
Karen Lawler, Senior Licensing Manager at Hachette Children’s Group, comments: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories. A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.’