|Media Type||Television & Cinema|
We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.
We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.
Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.
Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.
The Minnesota Twins has chosen Minneapolis-based creative agency Carmichael Lynch as its agency of record following a competitive review.
The fully integrated advertising agency will handle brand strategy, creative, and media planning and buying. This will include TV, radio, experiential, website, digital display and collateral design for the team.
“The Minnesota Twins are thrilled to be in partnership with Carmichael Lynch as we collectively work to grow our brand and develop deeper connections with our fans and community,” Twins President and CEO Dave St. Peter said. “All of us with the Twins are excited to be working with the talented and experienced Carmichael Lynch team and look forward to the creation of great work that engages Twins Territory.”
“As our hometown team, helping tell the Twins’ story and rallying their fans means a lot to us as an agency,” said Carmichael Lynch CEO, Marcus Fischer. “This is an exciting opportunity to bring a cohesive idea and strategy to life across all disciplines and build on the team’s momentum. We’re looking forward to the work ahead.”
The agency will begin work immediately, with new work launching at the beginning of the 2018 season.