TitleHappiness is Movement
Agency
Campaign open happiness
Advertiser Coca-Cola Company
Brand Coca-Cola

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Business SectorSubscribers Only
Media Type Television
Length
Production Company
Chief Creative Officer L....ro R...so Subscribers Only
Strategic Planning Director O...l B...í Subscribers Only
Agency Producer E..a Ca.....all Subscribers Only
Other ..e S....ow Subscribers Only
Other P....ck To....ni Subscribers Only
Other Bj.....rik A...im Subscribers Only
Other J..k Cu.....ham Subscribers Only
Designer J..k Cu.....ham Subscribers Only
Special Effects / VFX D..e W...er Subscribers Only
Producer .o B....on Subscribers Only
Producer J...a P....tt Subscribers Only
Producer L..e Yo....an Subscribers Only
Other M..k D...es Subscribers Only
Account Director P...o P..a Subscribers Only
Executive Creative Director P...o Co.....se Subscribers Only
Project Manager Fe....da G...ia L...z Subscribers Only
Project Manager ..e Ver.......unt Subscribers Only
Music Company / Composer A....od Subscribers Only
Sound Design Company A....od Subscribers Only
Post Production T..e B...d A..s Subscribers Only
Model Making A....hy Subscribers Only
Director J...ny K...y Subscribers Only
Agency Producer ..s Pr.....rs Subscribers Only
Creative Director ..n L...n Subscribers Only
Creative Director D...d Fe.....dez Subscribers Only
Director of Photography M....ew ..y Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

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