TitleThe Hook (Live Test 4)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
More InformationSubscribers Only
Sound Design Company
Production Company
Director F...p N....on Subscribers Only
Account Supervisor C...a P....ow Subscribers Only
Director of Photography (DOP) ..u G..u Subscribers Only
Director of Photography (DOP) J...s M..m Subscribers Only
Advertiser's Supervisor L..s T....ng Subscribers Only
Music Ad....oi M...c Subscribers Only
Post Production ..e M..l Subscribers Only
Account Planner T...as No.....öm Subscribers Only
Designer J...y W..s Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Account Supervisor O..e Vi....in Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Production Company Producer ..i P....on Subscribers Only
Production Company Producer ..y L...ey Subscribers Only
Director F...p N....on Subscribers Only
Director J...e R..n Subscribers Only
Production Company F...e f..m Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Art Director A...rs E...nd Subscribers Only
Copywriter B...n En....om Subscribers Only
Editor P...r B...dt Subscribers Only

About Forsman & Bodenfors

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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