TitleThe Hook Behind The Scenes
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Business SectorSubscribers Only
Media Type Television & Cinema
Length
Director F...p N....on Subscribers Only

About Forsman & Bodenfors

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Volvo Cars / XC40 — Things

The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.

And that by not owning things, you are not owned by things.

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