TitleThe Chase Stunt (Live Test 3)
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Business SectorSubscribers Only
Media Type Web Film
Length
Post Production
Sound Design Company
Post Production
Art Director A...rs E...nd Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Copywriter B...n En....om Subscribers Only
Production Company F...e f..m Subscribers Only
Director J...e R..n Subscribers Only
Director F...p N....on Subscribers Only
Editor P...r B...dt Subscribers Only
Director of Photography (DOP) J...s M..m Subscribers Only
Director of Photography (DOP) ..u G..u Subscribers Only
Advertising Manager L..s T....ng Subscribers Only
Music Ad....oi M...c Subscribers Only
Production Company Sm....er Subscribers Only

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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