TitleSlicing Up The Truth About Freshness
Agency
Campaign Slicing Up Freshness
Advertiser Arby’s Restaurant Group, Inc.
Brand Arby's

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
Length
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Chief Creative Officer ..b R...ly Subscribers Only
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Creative Director S...t K...an Subscribers Only
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Director L...y C....es Subscribers Only
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Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer survivors

Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week.

Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B.

To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For each round of March Madness, every winning pick chosen will generate a donation for the charity. Infiniti has already donated $363,000 and will donate up to $700,000 total.

So far, four of the eight videos have been rolled out. Check out the intro film above and the others below. 

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