We believe that in today’s hyper distracted world, brands need creativity more than ever. The technologies have changed. But the principles stay the same. From naming to campaigning, it always starts with a strong understanding of a brand’s fundamentals.
Brand Fundamentals are unlocked through a process we call Brand Therapy.
Khanna\Reidinga Expands Team with New Creatives
Max Gershfield and James Holdsworth join from Anomaly and JWT Khanna\Reidinga Expands Team with New Creatives Following project and client wins, Khanna\Reidinga are announcing the hiring of a new creative team. The British Max Gershfield and James Holdsworth (copy/art) join the Amsterdam agency this month. Max, a former national chess champion, moved from TBWA London to Amsterdam 1.5 years ago to work for JWT International. James has experience at KesselsKramer and Anomaly and is also a Jonge Honden 2015 winner.
Outside of advertising Max is a published poet and plays in a synth pop band. James creates live action visuals for bands and DJ’s including Nicolas Jaar and L’Enfant.
Commenting on their appointment Max and James said: “We are delighted to be joining K\R. It’s been clear from the outset that they offer something different to other agencies. There’s a curiosity in different fields, intelligence and familiarity, which comes from the top down. We are really excited to make great work together."
Creative director Demian LaVigne said: “Max & James bring the kind of raw energy and talent that we at K\R call "adventurous". They’ve got a great foundation and convinced us that they have the kind of creativity that will challenge our clients and ourselves."