TitleChevrolet Impala Press Conference 2013
Agency
Campaign Chevrolet Impala Press Conference
Advertiser General Motors Corp.
Brand Chevrolet

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Date of First Broadcast/Publication Subscribers Only
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Business SectorSubscribers Only
Media Type Case Study

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INVNT co-founders celebrate closing on repurchase of agency from Time Inc.

Time Inc. yesterday issued a short news release announcing that it had sold back its unit INVNT to the original founders. The sale marked a quick turnaround as it was only two years ago this month that then-CEO Joe Ripp announced the acquisition. “Live media ...

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