TitleErnie's #Haunted Honda
Agency
Campaign Start Something Special
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Web Film
Length
Executive Agency Producer G..y Pa....ff Subscribers Only
Copywriter S...h B...s Subscribers Only
Art Director J...n D...an Subscribers Only
Associate Creative Director J...n D...an Subscribers Only
Creative Director A..m L...ey Subscribers Only
Creative Director N...an C..w Subscribers Only
Group Creative Director J...n Sp....ng Subscribers Only
Executive Creative Director ..e Ba.....li Subscribers Only
Chief Creative Officer D...d S...h Subscribers Only

About RPA

Latest News

Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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