TitleChina
Agency
Campaign Foreign Facts
Advertiser Abba
Brand Kalles kaviar

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Business SectorSubscribers Only
Type Print
Art Director L..s E...an Subscribers Only
Copywriter A...rs He.....rs Subscribers Only
Account Manager
Account Supervisor ..n Spen.........tsson Subscribers Only
Photographer L....rt S....erg Subscribers Only
Designer
Advertising Manager J...y S...h Subscribers Only

About Forsman & Bodenfors

Latest News

SK-II / The Expiry Date

Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.

So we created a film called The Expiry Date where we turn the proverbial expiration date many women feel like they have into a real one.

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

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