TitleCow
Agency
Campaign Sunlight Dishwasher Detergents
Advertiser Unilever
Brand Sunlight

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PostedNovember 2013
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Outdoor/Out of Home
Creative Director R....do T....os Subscribers Only
Creative Director R...i S...ma Subscribers Only
Copywriter .J G...ng Subscribers Only
Copywriter S...h .o Subscribers Only
Copywriter Ga....le Es....on Subscribers Only
Art Director K....na E....to Subscribers Only
Photographer Su....ai Put........kura Subscribers Only
Production Company Il....on ... Subscribers Only
Production Company Producer S...ak P...ew Subscribers Only
Agency Producer N..h Ler.......hai Subscribers Only
Agency Producer Pi....at C....sa Subscribers Only
Illustrator Su....ai Put........kura Subscribers Only
Illustrator Su....ai U-....at Subscribers Only
Chief Creative Officer E..c ..o Subscribers Only
Retoucher Su....ai Put........kura Subscribers Only
Retoucher Su....ai U-....at Subscribers Only
Account Manager B...r W..g Subscribers Only
Account Manager Y...ta Wi....ar Subscribers Only

About MullenLowe Bangkok

Who We Are:
We believe positive dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own DNA to adapt, innovate, and thrive.It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats.And so do we.
What We Do:
In today’s rapidly changing world, innovation hinges on a combination of agility and adaptability. And the key to success is for brands to recognise the opportunity and responsibility to innovate because brands who do grow faster. Our capabilities allow us to proactively challenge and evolve brands across paid, owned and earned expressions and experiences.
How We Do It:
For businesses to grow, the most valuable currency is not how consistent you are it’s how you innovate. We believe that the fuel for innovation is positive dissatisfaction. Dissatisfied with the way it’s always been, with handcuffs and limits and rules, with insights that aren’t insightful, and with creative that doesn’t make you feel. This philosophy unites our 55 markets and makes us the most effective agency network pound for pound for twelve years running. 

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