|Title||Live Test Series (Board)|
|Agency||Forsman & Bodenfors|
|Campaign||Live Test Series|
|Business Sector||Subscribers Only|
|Media Type||Case Study|
Volvo Trucks North America recently set a spectacular record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size truck, he not only revealed the U.S.-developed truck, but also helped achieve a formal GUINNESS WORLD RECORDS title for the Largest object unboxed.
Read more about it here: www.volvotrucks.us/trucks/vnl/top-ten/