TitleThe Greatest Story
Agency
Campaign The Good Guys
Advertiser UNICEF
Brand UNICEF

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Business SectorSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Copywriter M...us H....löf Subscribers Only
Copywriter J...b N...on Subscribers Only
Art Director J....na Ho......ang Subscribers Only
Art Director A...s Sten........entz Subscribers Only
Producer K...e W...re Subscribers Only
Executive Producer ..a D....lm Subscribers Only

About Forsman & Bodenfors

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Oatly / How much do you really know about milk?

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.

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