Strongest creative reputation. Since our inception in 1991, we have arguably been the most creatively honored agency in the country, year after year. We have been named “Best Mid/Small Size Agency in the U.S. for General Excellence” six times by the 4A’s. This is a record that no agency, large or small, can match.
Balanced approach. Our agency is not headed up solely by a creative person, who might seek solutions that are not strategically sound, or by a businessperson whose views may not result in the best creative work. In our company there is a balance, which results in a highly strategic product that also meets the challenge of being unforgettable.
We Search for Truth. Our philosophy is based on a view that our job is to capture a truth either about the product or the consumer that will resonate. What works, and we have proven it time and time again with all of our clients, is the need to find and hit a consumer nerve that resonates as valuable, truthful and unforgettable.
National Thoroughbred Racing Association Ad Campaign Gallops Into CLIO Hall Of Fame
NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed radio ad campaign was named to the Clio Awards Hall of Fame.
The Clio Awards, one of the most prestigious international advertising awards shows, recognizes and honors creativity and innovation in the industry. The organization’s judges announced this week that the NTRA campaign, “And They’re Off,” was one of two entries deemed worthy of the Hall of Fame in this year’s voting.
The commercials that comprised the NTRA campaign all followed a similar approach: a fast-talking announcer provides running play-by-play of an everyday outing or happening with the same brio as if he were calling an action-packed horse race. Invariably, all of these events fall short of the excitement and thrill of visiting a thoroughbred racetrack.
To be eligible for the Clio Awards Hall of Fame, entries must have won a gold award in a major international advertising show in the past. The entries must also be at least five years old, with a first appearance or airing prior to 2012.
Since its debut in 2002, the “And They’re Off” campaign has garnered scores of advertising and creativity awards, including top prizes at Cannes, Clio, and Mercury award shows.
According to the Clio Awards, Hall of Fame selections are for “outstanding work from the past that has stood the test of time and cemented a place of honor and respect in the hearts and memories of consumers and advertising professionals alike.”
“We knew right from the gate that this campaign would be a winner,” said Ellis Verdi, president of DeVito/Verdi. “And it’s an absolute thrill to see it recognized by the Clios for its Hall of Fame. This is one of the most acclaimed and award-winning radio ad campaigns in history. We’re so proud it’s been given its due.”