TitleThe Instagram Time Machine
BriefThe 2016 Toronto Silent Film Festival honoured films that were forgotten or thought to be lost. To give fans the rush of finding a lost film, the festival created the first Instagram escape room. Just like a real escape game, the interactive platform allowed users to explore a panoramic image of a room, click on video clips for clues and unscramble messages. Only when all seven film reels were located was the room unlocked.
Agency
Campaign The Instagram Time Machine
Advertiser Toronto Silent Film Festival
Brand Toronto Silent Film Festival

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