TitleWest Pride 2013
Agency
Campaign West Pride 2013
Advertiser Västtrafik
Brand Västtrafik

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Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Print
Copywriter A...rs He.....rs Subscribers Only
Art Director S....an F....an Subscribers Only
Art Director L..s J....on Subscribers Only
Art Director F...at D...z F..s Subscribers Only
Designer H...a We....rg Subscribers Only
Original ..B F....ry Subscribers Only
Account Manager J...y Ed.....son Subscribers Only
Advertiser's Supervisor S....ne Er....on Subscribers Only

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Sleek / My face. My rules.

F&B:s very first campaign for British beauty brand Sleek is a shoutout to makeup junkies everywhere.

Our research shows that people who spend a lot of time on their makeup can face some serious judgement, from parents and partners as well as from strangers on the street. But makeup is really a part of their identity, a hobby, a stress relief, an art form – and they should be respected for it.

The stunning cast has been recruited through the @sleekmakeup Instagram account, out of around 3000 applicants.

With this campaign, Sleek MakeUP enters the US market.

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