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moneycorp appoints McCann London to help brand become first choice in foreign exchange services

moneycorp, the UK-based foreign exchange service for individuals and corporate customers, has appointed McCann London to handle its creative portfolio.

McCann London won the account following a competitive pitch against two agencies, led by pitch consultant Kevin Dundas, and will now create exciting campaigns as part of moneycorp's new strategy to strengthen its position as the real expert in foreign exchange, expected to run into 2018.

The win sees moneycorp consolidate its entire portfolio of work previously handled by several agencies into McCann London as it moves forward with a compelling and consistent brand strategy across all media touchpoints.

moneycorp further bolsters McCann London’s significant roster of finance and technology clients, including Mastercard, Microsoft and insurance brand Zurich.

Mark Horgan, CEO, moneycorp, said: “We are living in a time of great change and uncertainty, and for those using foreign exchange services, there has never been a greater need for our level of expertise.

“McCann London presented a stand-out creative solution that will work through our entire business and give us the ability to make moneycorp the go-to partner in foreign exchange and international payments.”

Alex Lubar, CEO, McCann London, said: “moneycorp is at the forefront of understanding how the modern consumer uses, spends and transfers money internationally. We are looking forward to working alongside them to further build their brand and communications in a way that will stand apart from the high street banks on one side, and the latest fintech companies on the other.” 

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