You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.” In a world where people consume TV and videos more and more on their computers or their smartphones and in a very competitive situation for 4G networks access , Duval Guillaume Modem, has found a smart way that stands out from the crowd for BASE with this non-traditional use of TV as media.

TitleJamming Prime Time TV Shows
Agency
Campaign Surf as fast as if you where at home
Advertiser Base
Brand Base 4G

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
Length
Advertising Manager N..o Va......eye Subscribers Only
Advertising Manager O....er .e Ra.....ker Subscribers Only
Advertising Manager W...em S...rs Subscribers Only
Advertising Manager Is....le B...o Subscribers Only
Advertising Manager Jo....an M...a Subscribers Only
Executive Creative Director K....en B...ez Subscribers Only
Executive Creative Director Ge....ey H....on Subscribers Only
Creative Team N...s Si....rt Subscribers Only
Creative Team ..m Sch.......kers Subscribers Only
Strategy Director P..t Wu....an Subscribers Only
Account Director E..e Ja....ns Subscribers Only
Account Manager J...en ..n Ly......ens Subscribers Only
Production Company C...ar Subscribers Only
Director B..t Ca.....ts Subscribers Only
Sound So.....lle Subscribers Only
Agency Producer M..c ..n Bu.....out Subscribers Only
Agency Producer T...n P..m X..n Subscribers Only
Media (Agency side) C...t Subscribers Only
Media (Agency side) S....na ..n C...em Subscribers Only
Media (Agency side) H..s Ve.....en Subscribers Only

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