TitleLe quatre quart
Agency
Campaign Bonne Maman Cook Book
Advertiser Bonne Maman
Brand Bonne Maman

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
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Tagline (original language)Subscribers Only
Media Type Television & Cinema
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About Serviceplan France

BUILDING BEST BRANDS

Accompagner et développer les marques dans un environnement de plus en plus complexe afin de concilier forte valeur ajoutée émotionnelle et forte performance business, telle est notre mission. C’est ce que nous appelons building best brands. 

 

UNE VISION, UNE CULTURE, UNE METHODE

On ne peut pas prétendre apporter de nouvelles solutions sans se débarrasser de ses certitudes et sans revisiter les modes de pensée et les méthodes de travail.

Il faut mettre l’innovation sous toutes ses formes au service de la pertinence pour les marques dans un environnement en recomposition constante. C’est pour incarner cette nouvelle vision que Serviceplan est né.

Le ciment de cette culture est l’intelligence data.

Serviceplan réunit autour de l’intelligence data toutes les expertises créatives, médias et technologiques. L’intelligence data associée à l’innovation et à la culture de marque génèrent des systèmes de communication innovants et contributifs car étayés par une connaissance des médias et des consommateurs approfondie.

C’est l’association systématique de ces trois forces sans prééminence ou suprématie qui fait l’unicité et le succès du modèle Serviceplan. Elle est à la source de stratégies de déploiement performantes, c'est-à-dire justes, créatives, innovantes, applicables, efficaces et mesurables. 

Latest News

Serviceplan France Create Surreal New Cash Converters TV Campaign

Inaugural campaign from Serviceplan France after winning the Cash Convertors account injects humour into the experience of selling much-loved possessions. 

In 2 new spots titled ‘Siamese Twins’ and ‘Childbirth’, Serviceplan France Creative Director Daniel Perez gives a surreal twist to the new Cash Converters campaign.
Cash Converters, world leader of the purchase-sale of second-hand goods, launches a new advertising campaign by Serviceplan France, with the concept that people don’t have to concoct crazy narratives in order to sell their favourite possessions at the best price.


The campaign "The Smooth Talkers" uses the register of the absurd to address the apprehension some people associate with selling goods on the second-hand market, by playing on the ambiguity between the market value and emotional value of objects.

The "Childbirth" spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores.


With the tag-line ‘Vendez-Vite, Achetez Mieux’ (Sell quickly, buy better), the campaign removes the drama from the crucial moment of repurchase, and emphasises the Cash Converters philosophy of applying the highest value to resale objects.
Daniel Perez, Serviceplan France Director of Creation and Director of the campaign explains: "The Smooth Talkers’ is based on an absurd narrative which delivers a simple and rational message. The comedy and surrealism of the Siamese Twins and Child Birth spots values the brand as much as its audience."
The campaign marks the beginning of a saga, with Serviceplan France responsible for creation, and strategy by Mediaplus France. The principle is to ensure a long-term TV presence for 18 weeks, at the key moments of buying and selling, in the 1st and 3rd week of each month. Serviceplan and Mediaplus are both part of the first independent European Serviceplan communication group, which is now present in 26 countries.
https://www.cashconverters.fr 

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