TitleThe Hybrid Ecosytem
Campaign The First Hybrid Ecosystem
Advertiser Colgate-Palmolive Company
Brand Colgate Optic White

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Business SectorSubscribers Only
Media Type Digital

About MEC

“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results."

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.

That's why we're so passionate about investing in our people to help them thrive collectively and individually.

We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.

You owe it to yourself and we owe it to our clients. It’s the MEC way.

Don’t just live. Thrive. 

Latest News

Wavemaker Announces Portugal Leadership

Tim Castree, Global CEO of MEC and Wavemaker today announced that José Manuel Cardoso, CEO of MEC Portugal, will take on the role of CEO of the new combined MEC and Maxus Wavemaker agency in Portugal when it launches in January 2018.

José will lead a new management team which will include Maria João Oliveira, as Managing Director, Carla Rodrigues as Chief Innovation Officer and Diogo Marnoto as Chief Client Officer.

José has been MEC’s CEO since 2007.

The role becomes effective in January 2018.

Tim Castree, CEO of MEC and Wavemaker commented: “We’re merging Maxus and MEC to form Wavemaker, a brand new billion dollar revenue media content and technology agency. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under José’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make Wavemaker Portugal a formidable future-facing agency.”

José has been CEO of MEC Portugal for more than 10 years. Prior to this he was Country Manager for the Mediaedge:cia group (later to become MEC) in Portugal, and before that, Media Director at Y&R.


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