It’s always hard to have your short messages read the right way. So, MTV mobile created a free messaging service to express what you really feel when you write a text. Based on the 8 basic human emotions, they created a new typography = the emography. Whether you’re happy, sad or angry, there’s a font that matches your feeling. Select your emography, type your text and send your message as a video. Find the perfect tone for your words and add a little emotion to your short messages! | |
Title | The Emography Project |
Agency | FCB Zurich |
Campaign | The Emography Project |
Advertiser | MTV |
Brand | MTV |
Posted | June 2014 |
Product | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Market | Subscribers Only |
Client Services Director | M..k B...er Subscribers Only |
Director of Communication Strategy | M..k B...er Subscribers Only |
Strategy Director | M..k B...er Subscribers Only |