The WARC Awards scheme is a global search for next-generation marketing effectiveness.
This is the first year that WARC has introduced this awards scheme. They have set it up to focus on the effective use of emerging marketing disciplines. We are very proud to announce that our Network has bagged two awards for Effective Social Strategy and one for Effective Content Strategy.
Winning a WARC Award is a sign that you are ahead of the curve – mastering new techniques and delivering business results for clients.
Have a look at the winning work:
Gold, Effective Social Strategy: JetBlue, “Flybabies”, MullenLowe Boston
MullenLowe Boston’s campaign ‘FlyBabies’ for airline brand JetBlue, won a Gold for increasing brand awareness and sales in the US by showing flyers and mothers alike that they understand the hardships of a crying baby on a flight.
Judge Mobbie Nazir, Chief Strategy Officer, We Are Social, said: “They turned a negative into a positive and the topicality of it was great.”
Gold, Effective Content Strategy: Knorr, Love at first taste, MullenLowe London, MullenLowe US
Knorr’s global ‘Love at First Taste’ gold-winning campaign attracted a new generation of cooks with a social media strategy that tapped into passion points rather than pushing products. It was praised for its originality in both content and distribution, stemming from good insight.
Jury member Nick Kendall, founding partner, Broken, Electric Glue and The Garage Soho, said of the campaign: “It showed true understanding of the role of food as a good metric for people deciding whether they like each other.”
Bronze, Effective Social Strategy:JetBlue, “Reach across the aisle”, MullenLowe Boston
WARC winners for the Brand Purpose category will be announced on the 20th of September.
In this category we have been shortlisted for:
Surf Excel, “When embracing dirt became an art of faith”, MullenLowe Lintas Group
Lifebuoy, “Future Child”, MullenLowe Singapore/Lintas Group India