TitleNo White Marks
Agency
Campaign It Won't Let You Down
Advertiser Unilever
Brand Sure

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Media Type Print
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About MullenLowe London

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MullenLowe Group Announces Acquisition of Salt Communications

MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its “hyperbundled” offering in the UK and Asia.  Alex Lekikh, the Interpublic ad agency’s global chief executive, told Campaign the move reflected his belief that the disciplines of creative advertising and PR needed to be “smashed together” as clients...

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