TitleProject Drive-in
Agency
Campaign Project Drive-in
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Business SectorSubscribers Only
Media Type Case Study
Length
Media Agency Me.....st Subscribers Only
Editor T...y G....en Subscribers Only
Creative Director Z....ry R....er Subscribers Only
Cameraman Pr.....ion Su.....sor Subscribers Only
Cameraman C...s B....ee ... Subscribers Only
Director T...y C....in Subscribers Only
Director of Photography (DOP) S....en C....na Subscribers Only
Head of Production G..y Pa....ff Subscribers Only
Copywriter B...na Hu.....ys Subscribers Only
Production Company Producer M..k T...p Subscribers Only
Production Company ST......LHM Subscribers Only
Director M..k T...p Subscribers Only
Art Director B...n E...s Subscribers Only
Copywriter T....ne Mc....ey Subscribers Only
Art Director B...n F...as Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Advertising Manager A...ia J...s Subscribers Only
Production Company B....er Ed.....al Subscribers Only
Art Director A....am C...es Subscribers Only

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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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