TitleVoetbal Kijk Je Live
Agency
Campaign Voetbal Kijk Je Live
Advertiser Fox Broadcasting Company
Brand FOX Sports

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Media Type Television
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About Anomaly

Anomaly was created to be a change agent for an industry desperately clinging to legacy models and out-dated ways of thinking. Our simple aim was, and still is, to be at the cutting edge of a changed cultural, technological, media and marketing landscape – as brands must embrace the new world to connect more meaningfully with people.

From Anomaly's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.

To that end, Anomaly possesses an extremely diverse and elastic set of skills; we operate on a progressive and entrepreneurial business model; we focus on creating business solutions; and lastly, we break down traditional silos through a single bottom line – so as opposed to the status quo, mega-mall-esque conglomerations of specialty service providers, we can offer our partners solutions that are untainted by financial bias.

In the last 13 years, we have learned that change is the norm and the more change we endure, the more complex the dominant business context becomes. We are a company designed specifically for this new world, built on strong values and clear principles, thriving on and enjoying a distinct competitive advantage. 

Latest News

Anomaly Amsterdam captures the emotion of live football with a new campaign for FOX Sports

A fully integrated campaign for FOX Sports called “Voetbal Kijk Je Live” will launch on 28th July 2014 and run throughout the football season.

FOX Sports understands that for real fans, there’s only one way to watch football — it must be live. When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. Sometimes within the span of a minute.

This simple truth led to a new, fan-focused campaign that turns the act of watching live football into the grand drama that it truly is.

Partner and Global Executive Creative Director, Richard Mulder, says “ Rather than hire actors to recreate these emotions, we cast real fans and filmed them in their homes watching their teams play live. This gave us footage that would be impossible to fake. Director, Victor D. Ponten, brought a cinematic touch to this documentary approach, giving the campaign a tone that is at once epic and intimate.”

A number of Dutch local legends appear throughout the work, including John van Zweden, a true Ado Den Haag supporter and part-owner of Premier League club Swansea City, and Dries Jans, former PEC Zwolle player and father to current PEC coach, Ron Jans.

Marketing Director FOX Sports, Jan Bonjer says “Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live football match. Their world class brand and football experience has helped us create an authentic and insightful campaign made by fans, for fans.”

The channel’s offer includes live matches from the Eredivisie, Jupiler League, Barclays Premier League, Serie A and more.

The campaign consists of a 60 sec TVC, 5 x 30 sec TVC’s, print, digital and radio.

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