TitlePeace Little Girl
Title (original language)Daisy
Agency
Campaign Peace Little Girl
Advertiser Lyndon B. Johnson
Brand Lyndon B. Johnson

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About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

Eric Zuncic to Join DDB North America as Chief Strategy Officer

DDB North America announced today that Eric Zuncic will join the North American Leadership Team as Chief Strategy Officer effective October 2, 2017. Zuncic, a Harvard Business School graduate, joins DDB from Crispin Porter + Bogusky where he spent almost two and half years as Chief Strategy Officer for all of its North American offices.

“This final hire of Eric as Chief Strategy Officer puts the last puzzle piece in place,” said Wendy Clark, Chief Executive Officer of DDB North America. "Our North American leadership team is complete and encompasses some of the most impressive talent working in our industry. We are incredibly excited for Eric to join us and hit the ground running.”

Reporting to Clark, Zuncic will oversee strategy for all DDB North America offices as well as We Are Unlimited, the bespoke agency launched for McDonald’s U.S. business earlier this year.

“Ask the best creatives in the world and they will tell you their dirty little secret is to find the best strategists in the world and to hold on for dear life. Eric is one of those strategists, and lucky for me there's lots to hold onto,” commented Ari Weiss, Chief Creative Officer of DDB North America.

Prior to joining CP + B, Zuncic spent over three years at Mekanism, where he oversaw strategy on accounts including Method, Pepsi, and Ben & Jerry’s. Earlier, he was Director of Strategy and Innovation at the Brand Union. Before going agency side, he worked for Unilever and Geico.

"I've always admired the creative legacy of DDB and am thrilled to partner with Wendy, Ari and the extended North America Leadership Team to continue the resurgence of this iconic agency,” said Zuncic.

The hire of Zuncic completes DDB North America's leadership team with Clark, Weiss and Chief People Officer Britt Hayes at the helm of the agency.

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