TitleNo Hitter
Agency
Campaign Good Things Happen in an Instant
Advertiser New York Lottery
Brand New York Lottery

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Media Type Television
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MarketSubscribers Only
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CG Director ..m C....ns Subscribers Only
Artist ..y O....es Subscribers Only
Special Effects / VFX C...n St.....le Subscribers Only
Copywriter R....go .e C...ro Subscribers Only
Art Director J..o U...r Subscribers Only
Head of Design J..n C...os P...n Subscribers Only
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Retoucher ..n ..n Subscribers Only
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Account Executive T...na He.....ne Subscribers Only
Art Buyer J..e Pi.....no Subscribers Only
Editor D..e Be.....io Subscribers Only
Special Effects / VFX ..y T...or Subscribers Only
Special Effects / VFX C....es N....en Subscribers Only
Producer E...n G...an Subscribers Only
Account Executive K..i A....mi Subscribers Only
Group Creative Director M..e Su....an Subscribers Only
Executive Creative Director M...o K...n Subscribers Only
Chief Creative Officer M..t Ea....od Subscribers Only
Editor C...k W...is Subscribers Only
Record/Mix ..m Ju....ne Subscribers Only
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Executive Producer W...er B....ak Subscribers Only
Special Effects / VFX K....en B....rd Subscribers Only
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Associate Creative Director A..n F...d Subscribers Only
Copywriter A..n F...d Subscribers Only
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About DDB New York

Latest News

Cotton’s got your back during uncomfortable moments in campaign by DDB New York

With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios (which you can see in a YouTube playlist here) include:

Disaster Date - a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends
Sketchy Situation - a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him
Meme - a woman’s embarrassing fall goes viral and sweeps the Internet
First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start

Each spot closes with a voiceover reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives®.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good. So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social. 

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