TitleFrom Lost Treasure, To a New Free Source of Brand Emotion
Agency
Campaign From lost treasure, to a new free source of brand emotion
Advertiser Procter & Gamble
Brand Pampers

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Business SectorSubscribers Only
Media Type Case Study
Length
Creative Director A..r A...ly Subscribers Only
Creative Director O..d L...e Subscribers Only
Copywriter R...n L...n Subscribers Only
Art Director S...an Je....im Subscribers Only

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