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MEC retains DAIRY FARM SINGAPORE BUSINESS
MEC Singapore has successfully retained the business with Dairy Farm Singapore (DFSG) after a recent call for proposal. The scope of work includes overall account management and reporting, planning and buying of offline, online, digital and social media.
DFSG aims to meet the changing needs of Asian consumers by offering the leading brands a pleasant retail experience and great value, all provided through responsible operations supported by reliable and trusted supply chains. It is also the largest retailer operator in Singapore with over 670 outlets island wide under local brands including Cold Storage, Giant, 7-Eleven and Guardian.
The incumbent agency will continue to be DFSG’s trusted partner after a showcase of new thinking and ways of working, digital expertise and capabilities atop price competitiveness, fast response and delivery.
Allison Coley, Managing Director of MEC Singapore is optimistic about the future collaboration - “MEC is very proud to call DFSG our business partner and we look forward to even more opportunities to bring the popular banners into the lives and households of Singaporeans. I am confident that with our focus on the shopper journey, data-driven insights and bespoke content solutions, we will be able to help drive significant growth for DFSG.”
Lester Quah, Retail Development Director of Dairy Farm Singapore commented about the strong client-agency relationship, “MEC has been DFSG’s long standing media partner for nearly two decades, working closely with the four business banners. The high energy agency team is well equipped to take the group into the next league in this highly competitive retail landscape. We believe in the agency’s agility in managing this dynamic environment and are confident in an even more effective partnership in the years ahead.”