TitleThe Mark Messier Guarantee
Agency
Campaign Can-Am Spyder
Advertiser Bombardier Recreational Products
Brand Can-Am Spyder

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About The Escape Pod

What We Do Best.

The Escape Pod is known for consistently delivering fresh, original ideas that break through categories and builds brands. Our specialties include:

  • Efficiently executing breakthrough retail campaigns and promotions 
  • Re-energizing the growth and profitability of established brands 
  • Launching new products 

Pioneers.

We are bold. We are fast. We defy convention. We drive action.

We are risk takers. We are brand makers. We love what we do. 

From pioneering the first branded entertainment reality TV hit, “Schooled,” for OfficeMax to launching Wheat Thins’ “Twitterventions” viral sensation, to having NFL MVP Drew Breese retire for one day for Can-Am Spyder, and working with YouTube star Action Movie Kid for Toys”R”Us, The Escape Pod has earned its reputation for bold, award-winning work across retail, food & beverage, technology and automotive categories.

Fast. Fearless. Focused on Growth.

We are purpose-built for businesses with aggressive growth goals. Our speed, creative firepower and core belief in amplifying brands to drive action makes us the perfect partner for fast-growing companies. Our services include research, strategic planning, creative development, production, media planning and buying, experiential marketing and a digital studio creating apps, websites and connected devices. 

Latest News

OutCold Creates Immersive Mobile Football Experience for Wilson Sporting Goods

OutCold, a Chicago-based experiential marketing agency, has created an immersive mobile experience for Wilson Sporting Goods that showcases how the company creates its handcrafted leather game footballs. Wilson is the leader in youth, college and professional football and has supplied the Official Leather Game Football of the National Football League (NFL) since 1941. “The Wilson Experience” will make its debut at the 2018 College Football Playoff in Atlanta in early January.

OutCold created this roving brand experience from a refurbished Airstream trailer. The 16-foot Airstream Bambi trailer brings to the life the innovation and heritage of Wilson in American Football. To design “The Wilson Experience,” OutCold utilized the hallmark materials that Wilson craftspeople use to create every leather game football, including exclusive brown leather from Horween Leather Company in Chicago and pebbled white laces.

While navigating through this pop-up experience, fans will have an opportunity to experience first-hand several of the key steps in making a Wilson leather game football, including turning and sewing. Fans can customize their own Wilson leather game football by laser etching the logo of their favorite college team, their name or a phrase on the leather game ball of their choice.

“The Wilson Experience offers fans a behind-the-scenes glimpse into how our craftsmen and craftswomen in Ada, Ohio, hand-make nearly 700,000 leather game footballs every year,” said Amanda Lamb, Global Marketing Director, Wilson Sporting Goods. “We wanted to find a clever and engaging way to bring our football factory to life at marquee football events so that fans could better understand how footballs are made and take a special piece of that experience home with them.”

Wilson has been involved in the development and evolution of football in America since the 1920s. The company has worked alongside many NFL and college football’s top coaches and players to develop new football technology to enhance player performance and the game. And since 1955, every Wilson college leather game football has been handmade at the company’s football factory in Ada, Ohio.

“There is nothing more American than Wilson footballs and the game day experience. Our challenge was to create an attention-grabbing experience that celebrates the brand’s amazing history while enticing consumers to engage with the brand in a unique and memorable way,” said Liam Boyle, CMO of OutCold. Following the launch at College Football Playoff, the mobile experience will make various stops at sporting events and venues across the country. 

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