Toll House - "Toll House Social Media Bakery "

J. Walter Thompson New York

J. Walter Thompson New York New York, United States

7351

Nestlé Toll House® chocolate chip cookie planned to refresh its social media communication. Therefore, instead of hiring social media gurus, JWT New York has hired pastry chefs to cook and bake the social content, using real ingredients. Every post was made from scratch and was totally edible. Hand-made fonts and custom cakes, each post recipe was unique.
Title	Toll House Social Media Bakery
Agency	J. Walter Thompson New York
Campaign	Toll House Social Media Bakery
Advertiser	Nestlé
Brand	Toll House
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Posted	December 2014
Business Sector	Subscribers Only
Media Type	Case Study
Length	45 seconds