TitleJem and G.I. Joe
Campaign Happy Honda Days 2014
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Music Company / Composer
Production Company
SVP, Executive Creative Director J...n Sp....ng Subscribers Only
SVP, Group Account Director F..n Mc.....ey Subscribers Only
Audio Post Production L..e S....os Subscribers Only
Special Effects / VFX P...p Subscribers Only
Account Assistant E....or D...e Subscribers Only
Account Executive D...y Me....ar Subscribers Only
Account Supervisor J..e Cr....ll Subscribers Only
Creative Director A...ia D...er M...er Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Business Affairs Je....er R..s Subscribers Only
Art Director J....in S...m Subscribers Only
SVP, Management Account Director B...t B...er Subscribers Only
Senior Producer F..n W..l Subscribers Only
Copywriter C...s Br....rd Subscribers Only
Senior Copywriter D...a .o Subscribers Only
VP, Executive Producer I....ra C....er Subscribers Only
SVP, Chief Production Officer G..y Pa....ff Subscribers Only
Stop Motion Effects S...en No.....es Subscribers Only

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Racing-Inspired Brand Campaign Heralds New Honda Performance Models

"Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high-performance motorsports program to production vehicles including the new Civic Type R, arriving in dealerships late spring, makes its television debut today: https://youtu.be/VTFcoh2kj5I. The new spot, also titled "Racing at Heart," highlights Honda racing programs including the Verizon IndyCar Series, Red Bull Global Rallycross and desert truck racing — demonstrating how the brand's deep roots in competition inspire the engineering of the Honda vehicles available to its customers.

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