TitleModelling the brand price equation in Credit Cards
Campaign Modelling the brand price equation in Credit Cards
Advertiser MBNA
Brand MBNA

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Business SectorSubscribers Only
Media Type Media Buying & Planning

About MEC

“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results."

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.

That's why we're so passionate about investing in our people to help them thrive collectively and individually.

We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.

You owe it to yourself and we owe it to our clients. It’s the MEC way.

Don’t just live. Thrive. 

Latest News

Wavemaker Announces Global Chief Client Officer

Wavemaker today appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Aaron Smith joins on October 2nd and will be based in Chicago.

Speaking on the appointment, Tim Castree said, “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes him the perfect choice to head up a client leadership practice that delivers on our purpose to grow and transform our clients’ brands through unique purchase journey insights and a deep understanding of their business needs.”

Aaron Smith commented, “The plan that Tim and his team have laid out for Wavemaker, is truly client-centric and answers the most burning question of CMOs today – how to build and grow brands in a transformed media and marketing landscape. This is an amazing opportunity and I’m excited to join.”

About Aaron Smith

Aaron joins from Prophet, a global brand and marketing consultancy. As Partner in the company’s Chicago office, Aaron has vast brand, customer experience, marketing strategy and new product development experience, and has worked across brands like GE, ExxonMobil, Moen, Target, Kimberly Clark, Staples, McDonalds, Best Buy, Gulfstream and Nike. Prior to joining Prophet, Aaron worked at US based brand consultant Envision and the Sterling-Rice Group, a strategy and innovation consulting firm.

Aaron holds a Master of Management in Finance and Marketing from the J.L. Kellogg Graduate School of Management at Northwestern University and a B.S. from Colorado State University.

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