TitleThe Attention Test
Agency
Campaign The Attention Test
Advertiser ŠKODA AUTO a.s.
Brand Skoda

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company
Art Director ..y P....am Subscribers Only
Copywriter ..n C....an Subscribers Only
Director L..e B...is Subscribers Only
Production Company Producer ..n Su....an Subscribers Only
Production Manager C...en ..u Subscribers Only
Director of Photography (DOP) ..n Sta.......lark Subscribers Only
Post Production T...ra Subscribers Only
Post Production E...n H....ne Subscribers Only

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Pepsi Max Dynamo stunt hits 4.9 million video views in 48 hours

Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be.The partnership kicked off on June 23rd with an incredible never performed before stunt in which Dynamo crossed Westminster Bridge levitating from the side of a Westminster Bridge branded London bus to the surprise and delight of stunned crowds. All aggregated videos achieved almost 5 million views within the first 48 hours.
‘The Magic’s in the Max’ campaign will extend into July running across print, in-store, mobile, online, and on-pack promotions as well as through activation at Yahoo! Wireless Festival as part of Pepsi’s sponsorship deal with LiveNation.
Media is being handled by OMD, PR by Freud and digital by Jaywing.

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