TitleEveryday Heroes
Agency
Campaign Everyday Heroes
Advertiser IKEA
Brand Ikea

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Production Company An.....us C....nt Subscribers Only
Director J....im B..k Subscribers Only
Art Director A..m Ul.....rde Subscribers Only
Copywriter J...im La.....en Subscribers Only

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Volvo Trucks / The world's largest Unboxing starring 3-year-old Joel

Volvo Trucks North America recently set a spectacular record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size truck, he not only revealed the U.S.-developed truck, but also helped achieve a formal GUINNESS WORLD RECORDS title for the Largest object unboxed.

Read more about it here: www.volvotrucks.us/trucks/vnl/top-ten/

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